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"Enterprise of Culture" Final Conference: The European Fashion System around the World

The final project conference for "The Enterprise of Culture," a three-year European collaborative research project investigating international structures and connections in the fashion industry since 1945, will take place at the Victoria and Albert Museum in London on June 10, 2016. The theme for the day will be ""The European Fashion System around the World." According to the organizers,
This one-day event showcases exciting new research undertaken by the Enterprise of Culture project team and offers an insight into the European fashion industry around the world, looking at topics such as influential brands from Biba and Mary Quant to today’s H&M, Italian fashion and the role of the department store buyer, Scottish tartan and tweed, the international reach of British textiles, and global luxury brands such as LVMH. We welcome speakers from the V&A, the Centre for Business History Stockhol, archive collections, the fashion industry and researchers from the universities of Leeds, Oslo, Newcastle, Erasmus Rotterdam, Heriot Watt and St Andrews.
The guest speaker will be Edwina Ehrman, Curator of the V&A’s new exhibition, Undressed: A Brief History of Underwear, who will take a close look at the creation and marketing of a luxury lingerie brand, Janet Reger. The V&A will be open until 9.45pm, allowing participants the opportunity to explore the museum collections.
    Open to anyone with an interest in the business history of fashion, this event will bring together academics, fashion industry practitioners, students, archivists, museum curators and wider public audiences. There is no fee, but registration is required. The full program, registration information, and other details can be found on the conference website.

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