Conference: “Capitalism and the Senses”

The Business History Initiative at Harvard Business School is hosting a one-day workshop on June 29, 2017: “Capitalism and the Senses.” This workshop will bring together scholars from various disciplines, including marketing, history, and anthropology, to explore how businesses developed marketing strategies to appeal to consumers’ senses from the nineteenth century to today. As the organizer, Ai Hisano, writes,

Attention to sensory appeals became a crucial part of business strategies in the modern consumer-oriented economy. The workshop will encourage participants to explore such themes as the creation of sensory experience in modern capitalist society from cross-cultural perspectives, the impact of technological development on sensory perception, the commercialization of the senses, and the construction of knowledge about the senses.

The program will feature prominent scholars in the studies of the senses, the history of science, and marketing, including David Howes, Daniel Horowitz, Steven Shapin, Regina Blaszczyk, David Suisman, and Gerald Zaltman.
For additional information, please consult the workshop website. The event is open to the public; those wishing to attend should RSVP to Ai Hisano (ahisano@hbs.edu).

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Tomorrow: Webinar -- COVID-19, debt monetization, and lessons from war financing

Webinar COVID-19, debt monetization, and lessons from war financing by Harold James With introductions by Markus Brunnermeier, Director of the Princeton Bendheim Center for Finance Event Details Friday, April 24 12:30 PM ET Space is limited, pre-registration is required. A Zoom link will be emailed to those who register early the morning of the event. The Zoom webinar room will open to attendees five minutes before the webinar begins. On Friday, April 24 at 12:30 PM ET, Harold James will join the Princeton Bendheim Center for Finance for a webinar on the history of war financing and lessons for COVID-19. James is Professor of History and International Affairs at Princeton University. The event will begin with a brief discussion by Markus Brunnermeier, Director of the Princeton Bendheim Center for Finance. James will then present. Both Brunnermeier and James will take questions from the audience throughout the event. Visit the COVID-19 webinar series page for all u...

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