“Before Madison Avenue” Program Now Available

The American Antiquarian Society (AAS) is holding a conference with the theme "Before Madison Avenue: Advertising in Early America," which will meet in Worcester, Massachusetts, on November 4-5, 2011. The conference is sponsored by the Center for Historic American Visual Culture and the Program in the History of the Book in American Culture at the AAS. The preliminary program has now been posted on the AAS website. Session titles include "Marketing Books and Print Culture"; "Creating Consumers"; "Marketing Authority and Celebrity"; "Advertising the Natural World"; and "Words and Images." The keynote address will be given by Wendy Woloson, who will speak on "Early American Persuasion and the Emergence of Modern Consumer Culture." She is the author, most recently, of In Hock: Pawning in America from Independence through the Great Depression (University of Chicago Press, 2009).
   Registration information will be posted on the AAS site in early September.