We call on scholars from around the world to cast a critical look on the history of marketing and how these outputs might be taken to reflect on past epochs to enhance our understanding. Both individual papers and entire panels on all aspects of marketing history, historic marketing, and the history of marketing thought in all geographic areas and all time frames are welcome.
The CHARM meeting also includes a Doctoral Workshop. Doctoral students with a particular interest in research methods in marketing history and marketing theory are invited to attend the full-day workshop that immediately precedes the conference. To be considered for this workshop, applicants should send a statement of interest, a CV, a preliminary or final dissertation prospectus of no more than 10 pages, and a letter of support from the dissertation supervisor (or prospective supervisor) to Maria Kalamas by December 5, 2016.
For a more detailed description of the conference theme and more information about submissions to both the meeting and the workshop, please consult the full call for papers.