"Denim on Stage: university meets industry at Denim City in Amsterdam" is a one-day conference to be held on October 30, 2015. The aim of this meeting is to "explore the evolution of denim from its origins in the French town of Nîmes, through the American invention of the modern blue jeans, to the contemporary global manufacturing and marketing of denim and jeans." The program brings together business historians, cultural historians, and industry practitioners to examine the history of denim as an industry and a cultural phenomenon. The full program is available on the conference website.
The conference is free and open to anyone with an interest in the business history of fashion, but only a limited number of places are available; registration is required. Please check the conference website for more information.
This conference is organized by Erasmus University Rotterdam on behalf of the "Enterprise of Culture" project. The event is hosted by House of Denim in Denim City, Amsterdam.