The John W. Hartman Center for Sales, Advertising & Marketing History in Duke University's Rare Book, Manuscript, and Special Collections Library is placing on-line thousands of vintage television commercials dating from the 1950s to the 1980s. The digital exhibit, entitled: "AdViews: A Digital Archive of Vintage Television Commercials," can be browsed or searched. Users must have iTunes installed on their computers to play the commercials, but a list of available commercials can be accessed on the site itself. The site also contains a series of "expert interviews," which can be viewed without additional software on most computers.
The Hartman Center is also home to other important digital collections, including Ad*Access and The Emergence of Advertising in America.
The Hartman Center is also home to other important digital collections, including Ad*Access and The Emergence of Advertising in America.