Friday, November 24, 2017

Thanksgiving and Marketing

As we in the United States celebrate the Thanksgiving holiday, marketing professor Samantha Cross discusses "How Advertising Shaped Thanksgiving as We Know It" in "The Conversation." She and her colleagues studied 99 years of Thanksgiving ads in Good Housekeeping magazine to find out how the success of marketing campaigns accounts for our near-universal association of turkey, cranberry sauce, and pumpkin pie with the holiday.