Thanksgiving and Marketing

As we in the United States celebrate the Thanksgiving holiday, marketing professor Samantha Cross discusses "How Advertising Shaped Thanksgiving as We Know It" in "The Conversation." She and her colleagues studied 99 years of Thanksgiving ads in Good Housekeeping magazine to find out how the success of marketing campaigns accounts for our near-universal association of turkey, cranberry sauce, and pumpkin pie with the holiday.

The Exchange is changing platforms! Please read to continue receiving our messages [working links]

Dear subscribers to The Exchange: I am happy to announce that our blog is moving platforms. For almost a decade, the Business History Conference has used Blogger to publish and archive posts. However, in early 2021, the blogging site announced that their email serving service would be terminated. In addition, we noticed that many of our subscribers had stopped receiving the blog’s emails, and our subscription provides very limited reporting. In agreement, the Electronic Media Oversight Committee , web administrator Shane Hamilton, and web editor Paula de la Cruz-Fernández decided to move our web blog from Blogger to our website . We now write to you to request that if you wish to continue receiving announcements from the BHC, please subscribe here: https://thebhc.org/subscribe-exchange Interested people will be asked to log into their BHC’s account or open one, free. If you have questions, please email The Business History Conference <web-admin [at] thebhc.org> Through The

#BHC2022MexicoCity Workshop: Empresariado en América Latina en Perspectiva Histórica y Global

Segundo Taller Empresariado en América Latina en Perspectiva Histórica y Global En víspera de la reunión anual 2022 de la Business History Conference Historia empresarial en tiempos de incertidumbre: acogiendo la complejidad y la diversidad https://thebhc.org/2022-bhc-meeting 7 de abril de 2022 Hotel María Isabel Sheraton, México Instituciones co-organizadoras Business History Conference y la Asociación Mexicana de Historia Económica, A. C. Llamado a presentación de resúmenes El día previo al inicio de la Business History Conference (BHC) 2022 se llevará a cabo el Segundo Taller Empresariado en América Latina en Perspectiva Histórica y Global. Esta es una invitación para aquellxs investigadorxs que prefieran presentar resultados de investigación en idioma español o portugués y deseen aprovechar la reunión anual de la BHC para entablar conversaciones con investigadores internacionales especializados en las temáticas que trabajan. No hay temas predefinidos en e

The Exchange has moved to the BHC's website

Dear members subscribers of The Exchange The Exchange, the weblog of the BHC, is now part of our website ( https://thebhc.org ). We migrated the blog to serve our membership and interested parties best since Blogger is discontinuing its email service. Note that this will be the last message we will send from Blogger . The Exchange was founded by Pat Denault over a decade ago, and it has become an essential channel for announcements from and about the BHC and from our subscribers and members. Announcements from The Exchange will come up on the News section of our website as they did before. However, if you wish to receive these announcements via email, and you have not done so yet, please subscribe to The Exchange by: Going to our website's homepage ( https://thebhc.org ), s crolling down to the end of the page, and clicking on "Subscribe to the Latest BHC News." Or go to the “News” section of our website's homepage ( https://thebhc.org/ ), and click on “The

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