The Business History Initiative at Harvard Business School is hosting a one-day workshop on June 29, 2017: “Capitalism and the Senses.” This workshop will bring together scholars from various disciplines, including marketing, history, and anthropology, to explore how businesses developed marketing strategies to appeal to consumers’ senses from the nineteenth century to today. As the organizer, Ai Hisano, writes,
The program will feature prominent scholars in the studies of the senses, the history of science, and marketing, including David Howes, Daniel Horowitz, Steven Shapin, Regina Blaszczyk, David Suisman, and Gerald Zaltman.
For additional information, please consult the workshop website. The event is open to the public; those wishing to attend should RSVP to Ai Hisano (ahisano@hbs.edu).
Attention to sensory appeals became a crucial part of business strategies in the modern consumer-oriented economy. The workshop will encourage participants to explore such themes as the creation of sensory experience in modern capitalist society from cross-cultural perspectives, the impact of technological development on sensory perception, the commercialization of the senses, and the construction of knowledge about the senses.
For additional information, please consult the workshop website. The event is open to the public; those wishing to attend should RSVP to Ai Hisano (ahisano@hbs.edu).