Both individual papers and entire panels on all aspects of marketing history, historic marketing, and the history of marketing thought in all geographic areas and all time frames are welcome. In accord with the Conference theme, we welcome papers that both examine the history of marketing as a discipline and also critically draw on marketing as a source in reconstructing the past.
Doctoral students with a particular interest in research methods in marketing history and marketing theory are invited to attend a full-day workshop that immediately precedes the conference. To be considered for this workshop, applicants should submit to Maria Kalamas by December 5, 2016, a statement of interest, a CV, a preliminary or final dissertation prospectus of no more than 10 pages, and a letter of support from the dissertation supervisor (or prospective supervisor).
For a fuller description of possible topics, application procedures, and other information, please see the complete call for papers.