Hartman Center Unveils ROAD 2.0

The John W. Hartman Center for Sales, Advertising, and Marketing History at Duke University has just announced the launch of ROAD 2.0: Resource of Outdoor Advertising Descriptions. As the introductory material explains, the project

originated as a metadata-only database in 2003, funded by a grant from the National Endowment for the Humanities. Later, using a grant from the National Historic Publications and Records Commission (NHPRC), Duke University Libraries digitized many of the images described in the original database. The digitized version of the collection currently comprises approximately 27,000 images selected from four archival collections: the Outdoor Advertising Association of America (OAAA) Archives, the OAAA Slide Library, and the papers of prominent outdoor advertising figures John Paver and John Brennan.

The new website provides access to over 20,000 photographs and slides of billboards and other outdoor-related images. Users can search the collection by brand or placement company, as well as by date. The Center plans to add images from the R.C. Maxwell Company Records to the ROAD installation during the summer of 2011.
See the Hartman Center home page for up-to-date information about new exhibits, finding aids, and other materials.

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Regina Blaszczyk on the Business of Color

In September, MIT Press published Regina Lee Blaszczyk 's book, The Color Revolution , in which she "traces the relationship of color and commerce, from haute couture to automobile showrooms to interior design, describing the often unrecognized role of the color profession in consumer culture." Readers can see some of the 121 color illustrations featured in the book at the MIT PressLog here and here . The author has recently written an essay on her research for the book in the Hagley Archives for the Hagley Library and Archives newsletter. Reviews can be found in the New York Times , The Atlantic , Leonardo , and Imprint ; one can listen to an audio interview with Reggie Blaszczyk, and read her posts, "How Auto Shows Sparked a Color Revolution" on the Echoes blog and "True Blue: DuPont and the Color Revolution" on the Chemical Heritage Foundation website . Also available is a CHF video of the author discussing another excerpt from her rese

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