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Hartman Center Unveils ROAD 2.0

The John W. Hartman Center for Sales, Advertising, and Marketing History at Duke University has just announced the launch of ROAD 2.0: Resource of Outdoor Advertising Descriptions. As the introductory material explains, the project
originated as a metadata-only database in 2003, funded by a grant from the National Endowment for the Humanities. Later, using a grant from the National Historic Publications and Records Commission (NHPRC), Duke University Libraries digitized many of the images described in the original database. The digitized version of the collection currently comprises approximately 27,000 images selected from four archival collections: the Outdoor Advertising Association of America (OAAA) Archives, the OAAA Slide Library, and the papers of prominent outdoor advertising figures John Paver and John Brennan.
   The new website provides access to over 20,000 photographs and slides of billboards and other outdoor-related images. Users can search the collection by brand or placement company, as well as by date. The Center plans to add images from the R.C. Maxwell Company Records to the ROAD installation during the summer of 2011.
   See the Hartman Center home page for up-to-date information about new exhibits, finding aids, and other materials.
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