Skip to main content

Call for Proposals: Hagley Fall 2019 Conference


The Call for Proposals for the Hagley Fall conference Commercial Pictures and the Arts and Technics of Visual Persuasion next November 8th is open.

Home

Deadline to send proposals is June 1st.


This conference will convene an international group of scholars concerned with the power of pictures in the world of commerce. As pictures became a central feature of the advertising message in the second half of the nineteenth century, they migrated from the pages of newspapers and magazines, and the posters on the sides of buildings, to such technologies as electrical spectaculars, film, and later, television. At the heart of this diffusion was an effort to make the pictorial sales message migrate not only across media but also into the minds of consumers.

We invite papers exploring the relationship between the material frameworks of picture-based selling and the immaterial, subjective fictions they were designed to activate. Papers should be historically grounded and offer fresh, previously unpublished research. We are primarily interested in research exploring the visual operations and social effects of picture-based advertising (broadly conceived) in and between the U.S. and Europe since the 19th century, as well as essays that place historical practice into relation with contemporary techniques. We hope to include the perspectives of art historians, business historians, illustrators and graphic designers, marketing and consumer researchers, behavioral psychologists, and scholars in American studies, literature, communication and media studies.

Because a key focus of our work is to foster close looking at commercial pictures, one specific objective will be to connect scholars with Hagley collection materials that exceed three million images, including photographs, prints, advertisements, film, and video. In so doing, we hope to identify new avenues for research that get beyond the usual questions regarding the traditional boundaries between high and low, art and commercial visual culture.

We are particularly interested in proposals addressing the following questions:


  • How were people expected to interact with visual layouts and displays in specific material frameworks and social situations?
  • Who were the commercial agents behind these processes, e.g. advertising agencies, consumer research consultants, corporate marketing departments, magazine publishers, industrial and graphic designers, photographers and film makers, etc.?
  • What place did technology, art theory, scientific research, and models of corporate organization have in the development of particular pictorial techniques?
  • When did priorities other than immediate sales—such as storytelling about a firm or product or community-building—complicate short-term economic concerns?


***
Please submit proposals of no more than 500 words and a one-page C.V. to Roger Horowitz at rhorowitz@hagley.org by June 1, 2019. We welcome submissions from scholars working in any field. Presenters will receive lodging in the conference hotel and compensation for their travel costs.
***

This conference is part of a two-year initiative on commercial pictures and the art of visual persuasion organized by Jennifer Greenhill (Associate Professor of Art History, USC), Vanessa Schwartz (Professor of Art History and History and Director of the Visual Studies Research Institute, USC), and Alex Taylor (Assistant Professor and Academic Curator, University of Pittsburgh).  Roger Horowitz, Director of Hagley’s Center for the History of Business, Technology, and Society, will join the program committee of this conference. This initiative includes the Hagley conference in November 2019; a team-taught interdisciplinary graduate seminar at USC, Spring 2020; a second conference at the Huntington Library, Art Collections, and Botanical Gardens in San Marino, California, in September 2020; and a volume of essays.

Popular posts from this blog

The Exchange has moved to the BHC's website

  Dear members subscribers of The Exchange   The Exchange, the weblog of the BHC, is now part of our website ( https://thebhc.org ). We migrated the blog to serve our membership and interested parties best since Blogger is discontinuing its email service.   Note that this will be the last message we will send from Blogger .   The Exchange was founded by Pat Denault over a decade ago, and it has become an essential channel for announcements from and about the BHC and from our subscribers and members. Announcements from The Exchange will come up on the News section of our website as they did before. However, if you wish to receive these announcements via email, and you have not done so yet, please subscribe to The Exchange by: Going to our website's homepage ( https://thebhc.org ), s crolling down to the end of the page, and clicking on "Subscribe to the Latest BHC News." Or go to the “News” section of our website's homepage ( https://thebhc.org/ ),   and click on “The

Regina Blaszczyk on the Business of Color

In September, MIT Press published Regina Lee Blaszczyk 's book, The Color Revolution , in which she "traces the relationship of color and commerce, from haute couture to automobile showrooms to interior design, describing the often unrecognized role of the color profession in consumer culture." Readers can see some of the 121 color illustrations featured in the book at the MIT PressLog here and here . The author has recently written an essay on her research for the book in the Hagley Archives for the Hagley Library and Archives newsletter.    Reviews can be found in the New York Times , The Atlantic , Leonardo , and Imprint ; one can listen to an audio interview with Reggie Blaszczyk, and read her posts, "How Auto Shows Sparked a Color Revolution" on the Echoes blog and "True Blue: DuPont and the Color Revolution" on the Chemical Heritage Foundation website . Also available is a CHF video of the author discussing another excerpt from her rese

New resource available: Business history and race: a partial, open bibliography

Business history and race: a partial, open bibliography The Business History Conference is working to facilitate the creation of a bibliography of scholarly work on race and business history. We hope that the bibliography will serve as a resource for those seeking to create more inclusive syllabi and understand the historical context for our present moment of reckoning with structural racism in the United States and across the globe. The bibliography is crowdsourced and draws on the collective expertise of the BHC membership. The BHC wishes to expand the list of references already curated and invites your contributions to the bibliography (The current list of references contains 154 titles). Submit your suggestions by (a) emailing additional references to Anne Fleming of the BHC Electronic Media Oversight Committee <acf80 at law.georgetown.ed> or BHC Web Editor Paula de la Cruz-Fernandez <padelacruzf at gmail.com>, (b) tweeting titles to @TheBHCNews or (c) adding it