The Journal of Historical Research in Marketing (JHRM) invites submissions for a forthcoming special issue, to be published at the end of 2017, on the origins of marketing thought and practices in the United Kingdom. The guest editors for the issue are Andrew Pressey, University of Birmingham; Mark Tadajewski, Durham University; and Brian Jones, Quinnipiac University.
According to the editors,
Please see the special issue call for papers for a list of potential topics and for submission guidelines. The deadline for submissions is May 15, 2017. Questions may be addressed to any of the guest editors.
According to the editors,
The emergence of marketing in the United Kingdom has received limited attention by historians. Reflecting a desire to flesh out this neglected history, this special issue of JHRM seeks historically oriented contributions that examine early marketing practices in the UK.