For many centuries, the East and the West have been entangled in dense networks of communications and commerce. Yet only in our current age of globalization, influenced by a generation of media theorists shaped by the emergence since the 1970s of digital media, has it become customary to interpret these networks as a distinctive social relationship with a pervasive and enduring influence on culture, economics, politics, and international relations. For these theorists, media is more than a representation: in addition, and more fundamentally, it is an institutional practice laden with cultural meaning. Media scholars in Asia, Europe, Australia, and North America from disciplines that include but are not confined to history, sociology, political science, literature, anthropology, geography, and media studies share a commitment to increasing our understanding of these networks so as to enhance mutual understanding, foster a common research agenda, and nurture an academic community