Friday, April 5, 2013

Enterprise & Society Article Featured in Oxford UP Blog

Kristin Hall, author of "Selling Sexual Certainty? Advertising Lysol as a Contraceptive in the United States and Canada, 1919–1939" in the March 2013 issue of Enterprise & Society, has written an essay about her study, "Buyer Beware: The Case of Lysol Disinfectant," for the Oxford University Press blog. In light of her research, Hall concludes, "Perhaps the safest way to approach the market is with some consumer confidence, accompanied by a healthy dose of skepticism." Oxford Journals is making the article freely available on its website for a limited period.
   Hall is a graduate student in history at the University of Waterloo.