CFP: Italian Marketing History

The Journal of Historical Research in Marketing invites submissions for a special issue focused on “Italian Marketing History,” to be guest edited by Jonathan Morris. The call for papers states:

Several overarching themes are planned including historical studies of marketing within Italy and the ways in which Italy has been marketed beyond the country’s borders, the emergence of new distribution channels, the adaptation of marketing strategies imported from abroad, the ‘economic miracle’ of the late 1950s and subsequent affluence of the 1960s, the development of new consumer identities amongst women and youth, elite and mass tourism, and the centuries-long marketing history of the Italian luxury industries such as fashion, furniture, and food.

Please see the full call for papers for additional details. The deadline for submissions is August 1, 2013.

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