Earlier this month, the American Antiquarian Society (AAS) held a conference with the title, "Before Madison Avenue: Advertising in Early America." Now the Library Company of Philadelphia , in conjunction with the LCP's Visual Culture Program and the AAS's Center for Historic Visual Culture (CHAViC), has announced a similar meeting, also called "Before Madison Avenue: Advertising in Early America," to be held March 15-16, 2012. The conference program is now available. As the organizers explain: From newspaper agate print to trade cards to broadsides to posters, ads were everywhere in early America, helping to support the rise of entire sectors of the publishing industry and introducing Americans to the ever-expanding world of goods and services that the growing nation offered. But what were the aesthetics, conventions, norms, and business practices of advertising in early America? How did individuals and businesses make sense of the constantly chan...
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